Club membership has been in steady decline for a while, especially in the USA. Membership numbers are in the low 2000s.
Growing membership numbers will be a key priority for us in 2022 and beyond.
In the Webtech committee we are doing a lot of work to increase member benefits such as......
New technical library, We welcome .pdf copies of manuals, sales leaflets etc. To add to the library, just mail to This email address is being protected from spambots. You need JavaScript enabled to view it. and we will add them.
Soon we will have all back copies of the magazine digitised and available in the Members area.
The Chapters page has an interactive map showing the location of members.
We now have “rotating images” on the home page ( www.acmoc.org/ ) so we can display a range of pictures there.

We (not the webtech committee) have also reprinted the “Primer” which is a leaflet with caterpillar history inviting people to join us. This has a QR code which, when scanned by a smartphone takes you straight to the “Join us” page on the website. I appended a copy.
I have a bunch of these which I plan to take with me to all the shows I attend in the UK and leave one on the seat of each Cat machine exhibited.
I invite other members to do the same and become “ACMOC Ambassadors”. Mary will post some copies to any member willing to take up this challenge. I will get a copy of the “primer” put up on the website as well.

I’m sure there will be many more initiatives coming forward and it would be great to harness the thoughts and ideas of all members in this area. BOD members do not have a monopoly on ideas!

As a club we have little “management information”, so for example we don”t ask new members where they heard about the club (we will fix this very soon). Such information would help us direct sales and marketing efforts. Neither do we ask members who don”t renew their membership why they chose not to renew. Such information again would be very useful to us in improving membership benefits.

 




 

trainzkid88 wrote:

john, it would be a idea for overseas members to be able to print off copies of the primer leaflet instead of the the office posting them overseas as postage costs are quite high to some places. for those inclined a locked (uneditable) pdf could be provided on the website so you could download it and then go to the local office supplies or printing shop and run off some copies. it also saves the club money. i can do single sided colour copies for 15cents a page at my local officeworks store and their laser copies so a bit more durable than inkjet prints.

That is an excellent idea, thank you. I will ensure that we do that.

trainzkid88 wrote:

john, it would be a idea for overseas members to be able to print off copies of the primer leaflet instead of the the office posting them overseas as postage costs are quite high to some places. for those inclined a locked (uneditable) pdf could be provided on the website so you could download it and then go to the local office supplies or printing shop and run off some copies. it also saves the club money. i can do single sided colour copies for 15cents a page at my local officeworks store and their laser copies so a bit more durable than inkjet prints.

The "Historical Primer" is actually on the website and available for download on the "About" page here is a direct link.

www.acmoc.org/images/files/HistoricalPrimer.pdf

We also included a QR code on the document which, when scanned by a smartphone takes you straight to the "Join us" page of the website.